Evaluation question 4

Evaluation question 3

Evaluation question 2

Individual task - Evaluation question 1

Final Advert outcome

Final Digipak outcome

Final video outcome:

Individual task - Digipak

The screenshot above is my mood board I created, gathering some album covers within the EDM genre to highlight my inspirations from famous EDM artists such as Calvin Harris and Alan Walker. 

First draft of music video

Group work: Construction process 1

When initially creating the music video we have started by initially trying to use adobe premier pro, we started by placing al of the video clips into the software however due to the limited amount of knowledge we have on this software we decided to change the software in which we edited on to Sony Vegas. This piece of software is much easier to use and we are familiar with the program.  As shown in the video we have first started the editing the music video with initially placing the song onto the timeline.  We have done this, as it will allow us to gain a rough estimation of where the clips will need to placed and what editing technique will need to be inserted.

We then sorted the clips into a drop box in a shared Google drive account, which allows us to input the clips easily into any computer system which has the software Sony Vegas, this is beneficial to us as the editors have the software at home and are able to work on the video. After placing all of the individual clips into the software we then began too place the clips to each individual scene on the software, this started with the scene located in Brentford canal. Upon choosing the first scene due to the research in which we conducted the first clip was explained in both the script and the storyboard.  We have decided to place the initial clips at the beginning of the music video with the convention of modern media videos being used “Cutting to the beat” as shown in the video. This process required the editor to rewatch the video several times to judge the exact time the clip should be shortened too.  The editor then uses a fade effect after the medium close-up of the actor this is achieved by highlighting the individual clip and leaving a space between the following clip. This allows there to be a black colour in the middle of the two clips. Once the clip is highlighted it can be edited and the effect could be used and positioned at the end if the clip

The editor has then decided to shorten the clips further due to the fear of the clips being too long and the video not matching the lyrics. The editor has changed this by use the cut tool. This tool allows the editor to change the length of the clip to either shorten or extend the initial clip we have decided to do this as it allows the editor space to retry if the music video turns out to be too long. The editor has then moved two clips together in order to use a fast beat cut, this cut is then used again in the next two following shot. The editor has achieved this by placing the clips on the timeline together allowing no space in between the clips. This is effective as it allows the transition to be fast and apply with the current codes and conventions of modern EDM music videos. 

The editor has then used an effect called “rewinding” this shot is apparent when the actor is walking down the stairs in the first location. The editor dragging the original clip over the timeline and making face created this effect the other direction. This clip is effective and looks visually pleasing for the audience. This effect is useful and makes the rest of the following clips run allot smoothly. The use of the event end tool was key in allowing us to shorten the lengths in which subsequently allows us to perform tasks such as cutting to the beat much more easily and proficiently, Cutting clips was a very time-consuming process which took allot of energy and patience. Due to the replaying tool, the editor is allowed to view the clips as they are being edited this is key as it allows the editor to see the changes he is making to the music video.

 Another key part of this edit was the audio, the audio was easily used placed over the top of the clips and muting the existing clips and only using the song In which we placed over the top of the visual images on the timeline. When attempting to match the audio and lyrics together we came across that this process is also quite time-consuming and took a number of tries to eventually match the lyrics and visuals. We have used this is in the times such as when the lyrics “faded” is pronounced. We have once again input the technique of fading the clips end. We have done this as the key theorist in which we studied “Andrew Goodwin” stated that in music videos there is always a link between the visuals and the lyrics.

Through the repetition of the fade tool we have combined the fade and cutting to the beat task to create a visual that fades out of one clip and only starts when the beat is introduced in the following clip, this clip can be seen at 00:30 into the video, we believe that this clip is effective in the music video as it allows the audience to be engaged in the video and also adds a subtle difference to the  video in which makes the outcome look more professional.

Group work: Editing list

Editing List by Anonymous iGRdfinK on Scribd

Group work: Treatment sheets

NOTE: Click on the image to view a large version

Group work: Script sheets

Script Final by doaa el on Scribd

Actor release form

The screenshots below shows the actor release form that we plan to use before we start the recording process. We will send it to the actors as a form of permission to use them in our music video.

Group work: Sketches of story board

Equipment and props

Camera equipment and laptop: As our main tool for recording the music video, we will be using a DSLR camera Canon D700. To successfully use this equipment, we will definitely charge it before travelling to shoot and we will also be taking the camera charger just in case. We are aware that we might be stranded with all sorts of issues such as low camera battery. If such issue occurs, we can pop into a coffee shop that provides sockets for customers to use, and solve the issue by charging the camera there. We will also make full use of other equipment’s such as a tripod which will help us to achieve consistent and professional scenes without any interruptions such as hand shake. The tripod will also be used to capture still close-ups and mid-shots which we plan to include.

GoPro set: The GoPro set is another action camera of choice that we are planning to take with us during the recording process. This is because it is lightweight and compact, yet it can deliver crystal-clear videos with high quality images being produced.

Portable flashlight: This tool will prove to be extremely helpful in areas where the light source might be particularly limited because it will allow us to provide greater light source in certain scenes where appropriate.

Flare stick: The flare stick will be used away from the actress/actors face to avoid any potential risks that could occur. It will also be used in an abandoned area so that it avoids any public damage.

Budget

Our main cost includes travel, train journey to Central London where we will film parts of our music video, whilst the other scenes will be based in a different location. This is because as a group, we have discussed that we prefer to include at least 2 or 3 different locations to shoot the music video because during the research process of watching professional music videos that really intrigue us; we found that this is a key convention we noticed. The other cost of the overall budget includes food for each person for maximum 5 days which is the estimated number of days we plan to film. The budget also includes props such as flare sticks that we are interested in purchasing and incorporating within the music video. This is because it is an interesting element that has been added within the music video we are getting inspired by. Depending on our filming days and time management, the overall cost is likely to decrease or increase.

Lyrics Animatics

Costumes for the actor and actress

Artist analysis/cast notes

The following will display our final chosen actors for our Electronic dance music video. Within this section I will provide different facts about them and why we have chosen them to play each specific role in our music video. We have decided to include two characters: one male and another a female. This is because it will be most suitable to helps us get our story and song across as it will portray a boy-girl love relationship story. It will also enable the audience to interact and engage with the music video because considering the uses and gratifications theory, they will view the music video and want to be like the characters in it and be able to have a love relationship as such. 

 1) Name: Ahmed Haitham - Age: 18                                           2) Name: Hannah De Castro - Age:18

         

                                

                                                                 

Characteristics/ why we chose them as our actors: 

Ahmed and Hannah are teenagers who quickly take on new styles and trends. Hannah is interested in current fashion trends which she follows and regularly updates. Whereas Ahmed is interested in drama and film production. this helps us in terms of acting as we wouldn't need to direct him frequently and will know how to play the role correctly. They are both live a 'typical' teenage lifestyle. In addition, they both have very similar characteristics and this is why we choose them. They are fun to be around and provide positive influence to the people around them. It is their nature to be "young, wild & free", making them very adventurous and spontaneous. So for that reason we have chosen them to play the role within the music video. However, we have chosen Ahmed to be our main actor within the music video, this is because he is a male which represents the singer a lot more. Overall, by choosing these two characters to join our crew has ensured our filming will go as planned because they are well organised and good to work with as they are good listeners. Furthermore, both of our actors are very photogenic and have previous experiences in such projects. Due to their experiences our group will have a better advantage in sticking to the specified time and produce effective footage in order to produce and successful and appropriate Electronic Dance music video.

Location recce

Semiotics

Semiotics: The study of signs and symbols and their use or interpretation.
Key theorists: Barthes, Chandler, Saussure and Strauss

Roland Barthes researched how audiences interpret what they see and argued that "The audience look for signs to help them interpret the narrative... These deeply rooted signs are based on expectations the audience has due to their prior knowledge of old tales or myths". His theory of how we interpret is as follows:

Today we learnt about semiotics and discussed how we can use symbols/signs to represent a particular message or meaning within our music videos.

Examples of semiotics: